personalize content marketing

What are the Best Ways to Personalize Content Marketing?

Personalization is the ability to reach each one of your clients as though you know them, as a friend. You address them by name, create messages that they love, and deliver content that caters to their unique needs. This makes them look forward to receiving your message.

Consumers want to have access to valuable information easily. Thus, if your website delivers this, you’re making your sale process hassle-free. Providing a personalized experience to your customers doesn’t need complicated algorithms.

Considering the amount of data most marketers have access to, it’s pretty easy to create personalized content for your customers as they explore your website.

Good personalization is more than substitution; it provides options and recommendations to consumers. Thus, have different strategies for customer retention, prospecting, and customer upsell. This helps to create an experience for each consumer that empowers them to manage the experience in every aspect of messages you send to them.

So How Do You Personalize Content Marketing?

1. Use the Client’s Name

This is one of the simplest tricks. Consumers want you to give them a personal shout, and they like hearing their name. Use the consumer name in the content of the email. This assures them you care about their individual experience with your brand. Emails with personalized subject lines are 26% likely to be opened. This is the easiest way to reach out to your consumers. But verify their name before sending it!

2. Collect Data

Collect a lot of data from your customers; this will help to create accurate buyer personas. Gathering data will help to see your consumer habits, behavior, and what they want from brands like you. This will help to create engaging and persuasive content. You’ll be able to create targeted ads that cater to your audience’s needs. Creating personalized offers that are relevant to the needs of your audience will help your brand to perform well.

To do this, develop a list of attributes you want to collect and don’t ask consumers too many or too few questions. Ask questions periodically and collect all the information into a single profile. Just ensure you set terms in clear language explaining why you’re asking for data and set expectations for how you’ll use it.

Social media websites like Facebook is the best place to start personalization efforts. Here you can see what your audience love, how they shop, and what devices they use. People share intimate information on social media, and you can tap into this to gain valuable insights about them. The more data you gather from your audience, the more personalized and targeted your ads will be.

Social networks have a lot of information on user profile like names, phone numbers, email addresses, friends, likes, location, and interests. Thus, social media can assist you to create an individual-based user experience.

3. Use Personalized Images

o boost your click-through rates, you can use personalized images. You can do this based on different client profiles and data.

For instance, if you have location data, you can create customized images by location. You can change images regularly based on the data you have. You could use gender, weather patterns, personal preferences, loyalty program status, and more.

4. Create Targeted Landing Pages

Getting a visitor to get into your landing page is difficult. Thus, it’s important to ensure that once they are there, they get a compelling experience. Personalization helps to add a personal touch and create an individual experience for each visitor.

Use progressive profiling on forms so that they will not have to fill the same information they already have in the past. You want to gather new data and add it to their contact record, right? Also, make sure your form copy speaks directly to their concerns and make it clear how taking action will help resolve it, this’ll lead to them fill the form.

5. Use Proper Tools

The easiest way to use personalized content in your company’s marketing strategy is to make sure your team has the right tools. Personalization software will make developing quality content easy. This will help to provide consistent experience consumers want.

Creating landing pages that cater specifically to the individual is a growing trend. Result? Measurable increase in conversion rate. A tool like Monetate creates one-on-one personalization by converting consumer data into targeted landing pages. Also, Optimizely, an A/B testing tool helps to create relevant content, and Personyze creates automated campaigns using action-based targeting.

Since there are many solutions, you need to ensure your team chooses technology that will enhance customer experience and is not complicated. Use a customer-focused strategy, and supplement it with tools that support your efforts.

How Facebook Ads Can Boost Your Small Business Growth and Sales

How Facebook Ads Can Boost Your Small Business Growth and Sales

If you’re a small business owner, your customers are on Facebook.

Don’t believe me? Look at these amazing stats about Facebook usage and business adoption.

80 million businesses are using Facebook pages, and over 4 million advertise on Facebook.

Facebook advertising will help you create a highly targeted audience, which you can’t reach through something like TV or print advertising. Considering that you can spend as little as $1 per day, then Facebook Ads are effective and affordable for small businesses.

But the bad news is 62% of small businesses fail when it comes to Facebook ads.

This doesn’t mean your business will fail, though, we’re here to help! And here are seven ways to leverage Facebook Ads marketing and pay-per-click advertising to grow your business and boost your sales.

1. Leverage Facebook’s Custom Audience

Facebook custom audiences

The average person spends at least 58.5 minutes on Facebook each day, reading, scrolling, engaging, or sharing content. Recent statistics show that Facebook has over 2.7 billion active users. With these numbers, the chances of your ad being seen and generating engagement are high.

A small business presence on Facebook can make your brand:

· Discoverable. Facebook marketing allows for increased discoverability.

· Connected. Interacting in real-time with customers and leads creates a great opportunity for online engagement.

· Timely. Facebook advertising allows your small business to reach the same audience regularly with the content they want.

· Insightful. Facebook analytics will allow you to understand your customers and followers so you can tailor your future marketing efforts to meet their needs.

Facebook advertising features can help you create specific and well-targeted audiences. As a business owner, you can create custom audiences using options such as:

  •  Layer targeting
  • Purchase behavior
  • Life event targeting
  • Lookalike audiences
  • Friends of current audiences

2. Convert Facebook Visitors to Customers

Facebook ads lead to visitors liking your business Facebook page and clicking through to your website. Facebook ads options allow you to tag website visitors with a cookie to retarget them. And once your website visitor logs in to Facebook, they’ll be presented with your company’s advertisement.

Re-targeting is a great way to convert visitors to leads. Facebook advertising can turn into a lead generating machine and you can filter re-targeted audiences to build high-quality audiences that are ready to make a purchase or take the desired action. Here’s how it works:

  • Create a Facebook ad with a call-to-action leading to your website
  • Install a snippet of the code given by Facebook onto your website

These will ensure that visitors who click on your website and later log in to Facebook will continue to see your ads.

Also, you can build custom Facebook audiences from your website visitors. By installing the Facebook pixel on your website, you can capture website traffic and build a custom audience for future Facebook ads.

3. Create Powerful Facebook Ads Call-to-action (CTA)

The biggest part of using Facebook ads to grow your small business and boost sales is creating effective CTA that motivates new leads to make a purchase or take the desired action. Unlike other search engines advertisement options, Facebook ads allow small businesses to pick from several calls-to-action such as:

  • Promote your small business page
  • Promote your posts
  • Send visitors to your website
  • Boost conversions on your website
  • Generate installs of your app
  • Boost the engagement in your app
  • Target people living near your business
  • Boost attendance at your event
  • Get leads to claim your offer
  • Generate video views
  • Gather leads for your company

Choosing a specific objective for your small business ad makes it easier to track conversions and increase the desired results.

4. Create a Free Offer for Your Audience

Giving a free offer is the hook that earns their trust — it can be a free course, eBook, trial membership, or you can even mail them a free physical product. Here, the goal of your Facebook ad should be to get visitors to your landing page where you can get their email addresses for the free offer.

5. Offer a Small Upsell

When your leads act on the free offer, show them a small upsell product. However, ensure that your profit margin on this upsell is priced to cover the cost of your Facebook ads. With the right conversion rate; this’ll serve as free lead acquisition.

6. Test Content Engagement Before Spending Money

Although organic Facebook reach has decreased, it’s still a great idea to test each Facebook ad before paying for advertising. Using Facebook Business analytics you can analyze the engagement and reach of each Facebook post. Identify the most successful organic post and then boost it.

Boosting content has many advantages such as:

  • Boosted posts appear higher and regularly in News Feeds and on Instagram
  • Boosted posts aren’t labeled “Sponsored” so they feel more organic
  • You can boost existing content, so it isn’t necessary to create a new ad creative.

But if you have a limited advertising budget, you can choose which ads to promote by posting, comparing organic search numbers, and boosting the most successful post.

7. Create Video Facebook Ads

Facebook ads that use videos and showcase products, services, and brands perform better than the image or standard text-based ads. You don’t have to create a professional video using complicated tools, sometimes a quick video created with a mobile device is all that you need to create buzz around your product or service.

Creating a video is daunting but, keep these tips in mind.

· Think Visually. Write a general script, pay attention to motion, background, and animated graphics; this’ll create a memorable visual impact.

· Tell a story. Connecting on an emotional level and tapping into the human aspect is the best way to make your audience engage with your video.

Whether you launch your Facebook Ad campaign with $30 or $1000, it’s clear that small businesses can gain a lot from exposure offered by Facebook advertising. Like any other marketing method, there’s a learning curve, and leveraging Facebook ads is through trial and error or consulting a Facebook ad specialist.

Writing product description

How to Write the Best Product Description

A great product copy has the power to move customers through your sales funnel and seal the deal. It’s the difference between a potential buyer hitting the “add to cart” button and clicking the dreaded “x” to close out of your e-commerce site. By using creativity and adding product benefits into your product description, your online store can easily convert casual visitors.

This means—a product description is one of the most crucial aspects of your online store when it comes to conversion and growing your business. It helps to fill the gaps to determine if the product is the right match for the customer. Creating a winning description can help you grow your e-commerce business, increasing your clothing sales and revenue.

By educating the consumers on the primary benefits, unique value proposition, and providing a solution to their problems, your products description can help generate more sales, lower refund rates and build customer trust.

Clearly, a product copy has incredible power, but creating a good copy is hard. It’s tiring, especially if you have many products on your product page to work through.

Why You Need a Great Product Description

Creating optimized product descriptions can boost your search engine optimization (SEO). Optimizing your product copy to include specific keywords, can improve your chances of ranking high in Google. Without product descriptions, you can optimize your images for specific keywords, but your product won’t appear high in search results because of the lack of content.

A Product description educates your customers about your products; it offers additional product details that a picture can’t offer on its own.

For instance, you won’t buy a phone by looking at its picture alone. As a shopper, you’ll want to read about the phone’s specifications and features. This also applies to fashion—some people may be allergic to certain fabrics and they may need to know the material of the clothing you’re selling before making a purchase.

By offering customers with key product details, you’ll prevent a buildup of customer service inquiries. Also, it helps customers to know if that specific product is right for them; this can lower return rates.

When writing a product copy, it’s important, to be honest, and transparent when describing your products. Because saying a product is free when it isn’t is misleading. And saying your product is of the best quality when you have many complaints about its quality won’t trick customers into liking your product.

For instance, if many buyers notice that the material is thinner than expected, you can mention this in your copy without significantly impacting sales. This’ll give your customers an honest expectation of the item before they receive it. Who knows? Your customer may even prefer thinner material during summer days.

However, being honest doesn’t mean including all of your product’s flaws; it’s all about highlighting its strengths. Is design what selling the item? Then, emphasis on the look of the product when describing it.

Make your customers picture themselves wearing your products. Make them part of the story.

How to Write Product Descriptions That Helps in Building a Successful Online Store and Boosts Your Clothing Sales

1. Know Who Your Target Audience Is

The first step to writing effective product copy is defining your target audience.

Start by defining which features would be of most interest to your potential customers.

This starts with understanding your buyer persona and breaking down the characteristics of your potential buyers. A customer persona will help you know which features are most valuable to your customers.

When writing your product copy, remember these questions:

  • How did this visitor arrive on your page?
  • What are their interests?
  • Why would this buyer be interested in your online store, specifically?
  • How would this visitor describe your product to a friend?
  • What benefits or features would interest this visitor most?

Focusing on these questions as you write your copy, will help you create a winning product description that sells.

2. Focus on the Product Benefits

As a business owner, you’re excited to share all the qualities of your items. You want to show your product is the best; it has the best features and the unique specifications.

However, the buyer isn’t interested in the mundane features of the product. Instead, they want to know how they can benefit from your product.

A product feature is a factual statement about the product; it offers technical information. While a product benefit tells how a product can make the life of the buyer better.

For example, Men’s suit brand InStitchu sells the benefits of their products by using images of successful businessmen in both the descriptions and names of their suits.

3. Tell the Whole Story

A great product copy should give all the important product details, convince the customers of its benefits, and it should have an emotional punch.

Emotions significantly influence consumer behavior, thus your product description is the perfect place to elicit emotions.

How can you do this?

By filling in any gaps that potential shoppers may have about your product. Use your description to tell a story of why a customer needs your product to solve their problem or a story of the product benefits. Or you can just tell an entertaining story about your product which will draw the buyers in.

4. Use Natural Tone and Language

If you read your copy aloud, it should sound like a real conversation that you’d have with your friends.

If it sounds like computer-generated jargon or like something you’d never say to your friend about the product, then it’s time to inject life into it.

Using a natural tone—one you’d use in a real conversation will help the buyer connect with your brand.

For instance, Nasty Gal does this perfectly, by using “fun-loving girlfriend” tone throughout their site and even in the product titles.

Nasty Gal Heels Description

5. Make it Scannable

People have short attention spans and can only read only 16% of what’s on the product page. Thus, your products copy should capture the coveted 16% effectively.

You can achieve this by making your descriptions easy to scan.

The buyer should be able to find the information they want without wasting time sorting through pieces of information.

You can make your copy super scannable by using bullet points, short paragraphs with few sentences, lots of white space, and different font sizes.

For instance, Health Warrior does a great job of making their page easy to scan for their Chia seed bars. They use short paragraphs, different size fonts, and bullet points to highlight the key benefits of the bars.

Final Thoughts

A product copy is a key factor that’ll help you seal the deal when a customer lands on your online site. Your copy shouldn’t push your products so much instead, it should focus on how your product will improve your customer’s life. If you can convince your customers of this, then your sales and revenue will increase.

Creating a winning product description needs creativity and testing. Don’t be afraid to test your product description templates to improve your format. Writing effective product copy takes experimentation and with some patience, you’ll be able to create winning product descriptions that’ll help grow your business and boost your sales.