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How to Create Effective Call-To-Actions: 8 Best Practices
If your app or website sells products, collects sign-ups, generates leads, or has web users take action–optimizing your call-to-actions (CTAs) should be a top priority. A call-to-action button, link, or banner convinces a user to click or take the desired action. Most web users likely don’t realize how many CTAs they click daily, from clicking…
7 Web Design Mistakes to Avoid When Revamping Your Site
Did you know that 75% of your site’s credibility depends on its design? Web visitors might perceive your business as illegitimate if there are many web design mistakes. However, many companies need help to build websites that increase conversions and generate more revenue. Of course, your site must be appealing, but it also needs to…
Top 4 Digital Marketing Platforms to Scale Your Business
If your brand is transitioning from traditional marketing strategies to digital ones, you probably implement digital marketing as a one-time project instead of a recurring one. However, treating digital marketing strategies as a one-time project can make your brand lag behind on trends and lose business because of low conversion rates. However, to create a…
How to Use Chatbots to Improve the Buyer’s Experience
30-second summary: Chatbots can help businesses save about 30% of customer support costs.A better chatbot experience can result in 80-90% response rates, while low engagement bots result in 35-40% response rates.Millennials are twice more likely to use a bot as their personal shopper compared to age groups older than them.E-commerce businesses adopting Facebook Messenger together…
3 Types of Emails That Keep Your Customers Coming Back
Email marketing can be profitable for eCommerce stores and online retailers. According to a VentureBeat Insight study, email marketing generates the highest return on investment (ROI) compared to the most common digital channels, generating an average of $38 for every dollar invested. The same study found that 84% of marketers believe email marketing is crucial…
5 Types of Facebook Ads That Will Scale Your Business
Did you know that about 74% of US adults visit Facebook at least once a day? And over 2.6 billion people use Facebook every month? With so many active users, Facebook ads are a must, especially if you’re looking to reach new audiences in places where people are already spending a lot of time on…
How To Improve Your PPC Campaigns Performance In 2020
PPC is crucial for your business because it can boost your brand awareness, ultimately boosting sales. According to Google, search ads can raise brand awareness by 80%. However, if you aren’t getting enough out of your advertising efforts, this post is for you.
How to Boost Your Email Open Rates
One of the common mistakes most marketers make often is copying the same subject line formula. As a result, these common subject lines are filtered out as white noise. To stand out from the competition, get creative with your subject lines.
Aweber Vs. GetResponse: Which Tool Is Right for Your Business in 2020?
Do you know that for every $1 spent on email marketing, it brings $44 in return? And on average, 320% more revenue is attributed to welcome emails on a per email basis than other promotional emails. Plus, consumers who receive email offers spend 138% more than those who don’t receive email offers. Thus, if you…
Click Funnels Vs. Landing Pages: Which Is Better for Conversions?
A well-optimized sales funnel can help you capture leads and high-quality traffic. Both click funnels and landing pages have helped many businesses to generate hundreds of thousands of leads. But which one of these sales funnel software tools will best suit your business? This review and comparison will help you know the major differences between…
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Karen Kimonye Copywriting 