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How to Use Chatbots to Improve the Buyer’s Experience
30-second summary: Chatbots can help businesses save about 30% of customer support costs. A better chatbot experience can result in 80-90% response rates, while low engagement bots result in 35-40% response rates. Millennials are twice more likely to use a bot as their personal shopper compared to age groups older than them. E-commerce businesses adopting …
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3 Types of Emails That Keep Your Customers Coming Back
Email marketing can be profitable for eCommerce stores and online retailers. According to a VentureBeat Insight study, email marketing generates the highest return on investment (ROI) compared to the most common digital channels, generating an average of $38 for every dollar invested. The same study found that 84% of marketers believe email marketing is crucial …
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5 Types of Facebook Ads That Will Scale Your Business
Did you know that about 74% of US adults visit Facebook at least once a day? And over 2.6 billion people use Facebook every month? With so many active users, Facebook ads are a must, especially if you’re looking to reach new audiences in places where people are already spending a lot of time on …
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How To Improve Your PPC Campaigns Performance In 2020
PPC is crucial for your business because it can boost your brand awareness, ultimately boosting sales. According to Google, search ads can raise brand awareness by 80%. However, if you aren’t getting enough out of your advertising efforts, this post is for you.
How to Boost Your Email Open Rates
One of the common mistakes most marketers make often is copying the same subject line formula. As a result, these common subject lines are filtered out as white noise. To stand out from the competition, get creative with your subject lines.
Aweber Vs. GetResponse: Which Tool Is Right for Your Business in 2020?
Do you know that for every $1 spent on email marketing, it brings $44 in return? And on average, 320% more revenue is attributed to welcome emails on a per email basis than other promotional emails. Plus, consumers who receive email offers spend 138% more than those who don’t receive email offers. Thus, if you …
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Click Funnels Vs. Landing Pages: Which Is Better for Conversions?
A well-optimized sales funnel can help you capture leads and high-quality traffic. Both click funnels and landing pages have helped many businesses to generate hundreds of thousands of leads. But which one of these sales funnel software tools will best suit your business? This review and comparison will help you know the major differences between click funnels and landing pages, to determine the right tool for your business.
How to Boost Your Facebook Marketing Strategy
Facebook advertising is one of the most effective ways to reach a specific set of online users. This is because it’s easy for businesses to target based on demographics, interests, and location. However, getting users to engage with branded content is a challenging task for most online marketers. Without a doubt Facebook connects more people …
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Top 5 Mistakes Marketers Make in Content Marketing
It’s true: content marketing is one of the best investments that can help you scale your business. It’s one of the most effective ways to attract new customers. So, all you have to do is create a couple 1,000 blog posts every month to build a reputation, right? Wrong! Content marketing isn’t that easy. Because …
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What are the Best Ways to Personalize Content Marketing?
Personalization is the ability to reach each one of your clients as though you know them, as a friend. You address them by name, create messages that they love, and deliver content that caters to their unique needs. This makes them look forward to receiving your message. Consumers want to have access to valuable information …
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Karen Kimonye Copywriting 