Are you trying to sell something online?
Nowadays, you can’t just rely on an email field to capture leads and boost conversions. To capture leads and convert your prospects into paying customers, you need an optimized sales funnel.
A well-optimized sales funnel can help you capture leads and high-quality traffic. Both click funnels and landing pages have helped many businesses to generate hundreds of thousands of leads. But which one of these sales funnel software tools will best suit your business? This review and comparison will help you know the major differences between click funnels and landing pages, to determine the right tool for your business.
What’s a Landing Page?
A landing page is a page on your website where you can offer a resource to your target audience in exchange for their contact information. You can capture visitors’ contact information using a lead-capture form, where visitors can enter details, such as their name, and email address. The end goal of a landing page is to convert visitors into leads.
However, a good landing page should focus on a particular stream of traffic—say, from a social media campaign that’s promoting a white paper. Since the landing page is just targeting people who are interested in this white paper, and because the white paper has valuable information about a topic your audience cares about, you’re more likely to convert a high percentage of your web visitors into leads whom you can follow up with.
How Can You Use a Landing Page?
The chief purpose of landing pages is to generate leads for your business. However, you can define those leads in different ways and offer diverse types of content or experience using this landing page.
Here are several ways you can leverage a landing page to build a strong relationship with your target audience:
1. E-books and White papers
Let’s say you wrote a blog post that introduces a topic that your audience cares about, you can satisfy deeper interests in that topic by elaborating on the subject matter in an e-book or white paper. Through a landing page, you can “gate” this resource behind a lead-capture form for your web visitors to download.
2. Online Course Enrollment
If, for instance, you offer skill-based certifications to your audience, your online courses should have their own landing pages, too. These landing pages will help to invite new students to sign up for a class you offer and then you can capture information that can help you build a relationship that goes beyond the course you offer.
3. Event Registration
Just like online courses, you’ll need to collect your audience’s contact information so that you can send them updates before the event. You can create different landing pages for various events as well as different sessions and keynotes; this way you’ll convert event-goers into event attendees and business leads.
4. Community Membership
Does your company thrive on conversations among your audience? Or do you have a website dedicated to the dialogue between your audience? Well, there’s no harm in making it an invitation-only forum. This is a splendid way to generate leads through people who want to join your community.
Creating a landing page can let your web visitors sign up and become part of your business.
Key Features of a Landing Page
For a product-based landing page, the “Buy Now” button should be easily accessible. You should design and place it in an area that’ll encourage visitors to click the CTA.
For additional information, there should be a form fill or contact section that allows users to reach out if they have any questions, or want to continue the conversation.
Don’t forget that this page is the end goal—the ultimate destination. Thus, there’s no opportunity to upsell any other products or services you may offer. You don’t want visitors to click away from this page, so avoid any links or CTAs that might lead visitors to navigate away from this page.
Enable sharing by adding share links to your landing page. This is a brilliant way to encourage your web visitors to share your content with their audiences.
First and foremost, deliver value to your audience. Because a valuable offer will encourage your audience to give their contact information. Ask yourself if your offer is convincing to your audience and make sure your landing page shows that value. The best way to make sure your landing page offers value is to show your audience the content they’ll receive—directly on the landing page. Here’s an example of how this can look on the landing page below.
What Is A Click Funnel?
Click funnels are a series of pages that direct leads to the page that serves as the end goal. A click funnel guides users through pages that aim to sell your products or services by integrating options to upsell your sales process.
For instance, you might be offering a weight loss program. The fundamental goal of any marketing strategy is to attract more people who are likely to sign up for a weight loss consultation. Also, there should be an additional option to buy weight loss products that are beneficial when going through the program. In this case, instead of designing a single landing page that encourages leads to share their information and sign up for a consultation, you’d design and set up different types of click funnels.
First, the prospect will click on the initial URL from an email, online advertisement, or social post. This first click takes them to a page that allows you to upsell your products or services. The goal here is to introduce and encourage your prospects to purchase additional products.
To entice the prospects to buy, you’d need to include a call to action (CTA) button to “Buy Now.” The aim is that prospects click on the CTA and move to the next page that introduces another product. However, if they choose, they want only the first product, they’ll continue to the page where they enter their information and sign up for a consultation.
Click funnels primarily continue until a prospect reaches their end destination and is no longer interested in additional products or services. The more pages with offers you add in your site, the more opportunities you’ll have to collect information, upsell, and complete your sales funnel.
Should I Use A Click Funnel or Landing Page?
Excellent question! Of course, there’s a better time to use a landing page over a click funnel and vice versa. If, for example, you have multiple products or services to offer and want to introduce all of them to your web visitor in one experience, then a click funnel is your best bet. However, if there’s a targeted action you want a user to take, then you’re better off using a landing page to maximize conversions right out of the gate.