Facebook advertising is one of the most effective ways to reach a specific set of online users. This is because it’s easy for businesses to target based on demographics, interests, and location. However, getting users to engage with branded content is a challenging task for most online marketers.
Without a doubt Facebook connects more people than any network ever has in the past. And marketers know this. The popularity of social media, and especially Facebook, is making brands rethink their marketing strategies and the way they connect with customers. Today, over 80 million businesses around the world rely on Facebook to connect with their audience. So, it’s essential to leverage the right techniques to make sure your message reaches the ideal audience and produces maximum results.
4 Tips to Boost Your Facebook Marketing Strategy
1. Know Your Target Audience
You can’t sell an Xbox to an office worker who might not have the time to watch their favorite TV show after spending 8 hours or more in the office. Similarly, you can’t sell a skateboard to a stay-at-home mom who spends most of her time taking care for her family. This will only be a waste of effort and money.
To create a successful Facebook marketing strategy, you need to understand your audience. By knowing who your target customer is, you’ll be able to tailor your content to their needs. This is ideal if you want to connect with your community and attract new followers. However, it’s essential to strike the perfect balance between creating content that speaks to the audience you have, versus creating content that might attract your target audience.
Using social listening tools, you can learn more about your audience. For instance, Mention can help you track keywords on all public Facebook pages. This way you can keep track of important keywords in your industry and watch out for competitors using them. Also, you’ll be able to see the comments on those posts, and you’ll know what Facebook users think.
So, social listening tools can help you learn more about your audience and you can leverage the information you gather to craft Facebook content that Facebook users want to read.
2. Set Goal for Your Facebook Campaigns
The key to creating a successful marketing strategy is setting the right goals. This’ll act as a crucial reference to measure against to make sure your Facebook strategy is working. However, to set goals, you’ll have to do some research to make sure your plan is actionable through the platform.
In 2018 a survey by Sprout Social found that marketers on Facebook had these goals in mind:
- 34% wanted to improve brand awareness
- 21% wanted to boost audience engagement
- 11% wanted to boost lead generation and sales
Thus, if you don’t have Facebook marketing goals yet, these survey results are an ideal place to start. But if you’ve already set general goals, analyze how those goals overlap with your plans for Facebook marketing.
After setting your Facebook marketing goals, don’t sit and relax. You need to address your goals. Here’s how an effective Facebook strategy coupled with common yearly goals for business can help you:
- Improving quality of sales. Increasing the quality of sales begins with better targeting. Having a well-planned Facebook marketing strategy can help you reach your target audience efficiently. But just because the pond is bigger, doesn’t mean you’ll catch bigger fish. Work on what you know best and leverage Facebook to improve your market reach.
- Adding value to the brand. Facebook can help you nurture customers, increase brand awareness, and deliver more resources to your customers. So, make Facebook your go-to source of information.
- Better growth. Increasing acquisition, reducing churn rate, and limiting speed are key features of a successful brand, and Facebook can help you improve on these areas. Be it through ad spend, more social selling or increased targeting, rethinking your Facebook marketing strategy can help you get closer to these goals.
3. Deliver Your Content Timely
Timing is one of the crucial aspects of an effective marketing strategy. If you don’t reach your audience during relevant times, your content won’t capture the audience’s attention.
Perfectly timing your Facebook content largely depends on the time your audience is online. This chart shows various suitable timings for scheduling social media content based on your preferred social media platform.
The best times to post on Facebook are on Thursdays and Fridays. The user engagement on Facebook is low from Monday to Wednesday. Also, it’s good to avoid posting on weekends.
1 pm-4 pm is the ideal time to post on Facebook. Facebook traffic builds after 9 am and peaks at 3 pm.
4. Deliver Valuable Content
Sharing valuable content is one of the best methods most online marketers use to gain the trust and confidence of their audience.
Sharing free, exceptional content is the best way to get your audience hooked to what you’re sharing. It’s also the best way to keep them coming back for more. So, make sure you create fun, interactive, and valuable.
Also, you can boost your Facebook traffic by sharing visual content with visually attractive images. Visual content is a crucial part of any marketing strategy because when people see content that’s paired with relevant images, they’re likely to remember 65% of the information three days later. Facebook posts with images receive 2.3 times more engagement than those without images.
Repurpose newsletters, eBooks, and other marketing resources to create a series of how-to tips videos that offer value to your audience.
Posting valuable content consistently will keep your audience hooked and it’ll boost your Facebook marketing ROI.
Remember, that building a successful Facebook marketing will take some time and effort. However, with these 4 proven tips to boost your Facebook marketing strategy, you can start your journey today and you’ll create the buzz you need for your brand.